I’m a Philly sports fan so I read Philly.com (the site for the Philly Inquirer and Daily News) often. The site has done a pretty good job trying to integrate multimedia and instant publishing capabilities of the net, but their new video content (especially in sports) is horrible. The site would be better served taking more time to do video stories instead of sending out an inexperienced videographer to document Eagles practices or to stick a microphone in front of a high school runner’s face.
As a graduate student studying multimedia journalism, this makes me, and should make my classmates, feel good, cause I’d kick the crap out of this content. Check out the links to these “awesome” videos.
High school runner thinks its awesome!
This is a video of a priest singing the Star Spangled Banner, but the title of the video is Singing for the Phillies, but there isn’t any reference to him being a Phillies fan or why he’s singing the banner???
This video of a military funeral is beautifully shot, which is great. The bad part, is that there is no story. Who died? How did he die? Where is the funeral? What did people think of him? Of all the funerals of military personal, why this one? There is no narration, no one speaking, no characters, nothing. It’s just two minutes of video. I know newspapers and other outlets are in a rush to put video online, but how about some stories? I mean I don’t even know when this funeral happened from watching the video. The only thing I can take away is that a military person died and it was raining. Pathetic video.
Should I look at one more?
Oh my God, I did look and I’m sorry I did because I hate to shred a news outlet that I’ve enjoyed for so long. I went to the A&E section and clicked a video titled “Atlantic City Nightlife.” Now for anyone who has ever been to AC, you know the nightlife is pretty decent if you like clubs and music venues. Well strap yourself in for this vid as you experience AC at Night! It’s crap, just a minute or so of some crappy cover band singing and some shots of bartenders and white people dancing like white people. I imagine that the AC tourist bureau is trying to destroy this video as I write this.
The point of all this is that very few people in the “media” and especially in the newspaper media have any idea how to do video well. I’ve seen bad, but this is just horrible stuff for an outlet of this size. And on top of the crappy videos the recent redesign of the site has left a crowded site that lacks any sense of direction. The sad thing is that philly.com can probably get away with this because they don’t have many challengers in the market.
My advice for philly.com is to hire a journalist who has made video stories before and ask him/her to produce one or two solid stories a week. This route ain’t going to get you anywhere.
I now feel better about my future - thanks philly.com.